Heart In Liverpool

About

Our club. From everywhere.

Liverpool, from the outside looking in. An independent Liverpool FC media brand for the global fan base, connected to the city but made by and for the Reds watching from everywhere else.

The idea

Liverpool is home to one of football's richest supporter cultures, and some brilliant media already tells the story of following the club from within the city, looking out.

Heart In Liverpool is the opposite. We start from the outside looking in. From Toronto to Tokyo, Dublin to Delhi, Cape Town to Kuala Lumpur, millions of supporters build their lives, friendships, rituals and memories around the same club. We exist to bring that world together.

What we talk about

At its heart, this is still about Liverpool Football Club: the football, the moments, the opinions, the people, the stories and the culture surrounding it. Always with an understanding that supporting Liverpool today happens on a truly global scale.

Who it's for

  • The supporter waking up at 4am to watch Liverpool.
  • The lifelong matchgoer interested in how their club is experienced elsewhere.
  • The supporters clubs bringing hundreds of Reds together every weekend.
  • The person who travelled halfway around the world for their first trip to Anfield.
  • Anyone who understands that supporting Liverpool can become part of who you are, wherever you live.

Independent

Heart In Liverpool is an independent supporter media brand. It is not affiliated with, endorsed by or connected to Liverpool Football Club.