Our club. From everywhere.

Liverpool is home to one of football's richest supporter cultures, and some brilliant media already exists to tell the story of following the club from within the city.

Heart In Liverpool comes from a different perspective.

Because while Liverpool FC belongs to Liverpool, its community stretches far beyond it. From Toronto to Tokyo, Dublin to Delhi, Cape Town to Kuala Lumpur, millions of supporters build their lives, friendships, rituals and memories around the same club.

Heart In Liverpool exists to bring that world together.

What we'll talk about

At its heart, this is still about Liverpool Football Club. The football. The moments. The opinions. The people. The stories. The culture surrounding it.

But always with an understanding that the experience of supporting Liverpool today exists on a truly global scale.

Who it's for

For the supporter waking up at 4am to watch Liverpool. For the lifelong matchgoer interested in how their club is experienced elsewhere. For the supporters clubs bringing hundreds of Reds together every weekend. For the person who travelled halfway around the world for their first trip to Anfield.

For anyone who understands that supporting Liverpool can become part of who you are, regardless of where you happen to live.

The ambition

The ambition is bigger than building another Liverpool podcast or social channel. Heart In Liverpool wants to become a global media home for Liverpool supporters: a place that celebrates what connects us, explores what makes different supporter communities unique, and creates a stronger connection between Reds around the world and the club at the heart of it all.

Because wherever we come from, whatever time the match kicks off and however many miles separate us from Anfield: our club, from everywhere.